INTEGRATED & INNOVATION
Campaigns that use different media (at least 3 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaign.
A campaign restructuring a brand's image that changes the way that consumers perceive the brand or organization. There is not only the rebranding of a visual identity.
Entries stand out in a unique, new, groundbreaking or exceptionally creative manner. Work that sets a new standard, challenges the norm, or amazes with a huge impressive factor. You should describe why your entry deserves to be judged in the category.
Strategic and creative use of modest budgets and/or resources to create maximum impact. Excellence achieved with limited budget/resources.
Integration of two or more brands working together to create a single unified project and to work on a singular message. Unique relationships can spark amazing creative and open up new audiences. These types of advertisements ultimately benefit the group as well as the individual brands with their team effort.
Entries demonstrate a groundbreaking solution to a challenging marketing problem. Entries should clearly demonstrate the accomplishment of specific marketing goals and objectives through creative execution and strategic planning.
Risk-taking, courageous, fearless, daring ideas are behind the campaign. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen.
A campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each campaign constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max covering the brief,
execution and results).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film:
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.
3. Supporting Material:
You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.