PRINT, OUTDOOR & DESIGN
CLIENT`S VIEW section focuses on creativity, originality of creative solutions to solve business tasks.
A unique feature of this section is evaluation of entries by clients team. Entries in Client`s View section will be judged by a jury team of most accomplished marketers.
Entries will need to submit focusing on product / service nominations and according to industrial categories.
To the category D2. PRINT, OUTDOOR & DESIGN can be submitted:
PRINT: billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital. Are also included: commercial publications, digital publications, promotional items: booklets, brochures, etc.
OUTDOOR: billboards, posters, transit advertising, ambient advertising, digital screens, public events, public spaces, P.O.P. & in-store etc.
DESIGN: works in which a unique visual identity leads to consumer recognition or understanding.
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
Cars, trucks, motorcycles, vans. Both brand and model advertising.
Includes cosmetics, fragrances, hair products, nail products; soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc. Includes services such as salons, spas, style services, etc. Includes services such as salons, spas etc.
Beer, champagne, liquor, wine, hard seltzers, wine coolers, etc.
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
All related products, materials, tools and services.
Museums, plays, music organizations and festivals, concert series, cultural festivals, theater festivals.
Overnight delivery, package tracking, international service, etc.
Online stores, e-commerce services, etc.
Educational institutions/organizations, development programs, development centers, language schools, etc.
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
Includes all forms of entertainment, e.g. video games, movies, TV shows, podcasts, games, toys, entertainment apps, etc. Sporting events such as the Super Bowl, sports teams, etc.
Leisure & Lifestyle: Products and services aimed at hobbies, leisure, and recreation, including, but not limited to: dating services/apps, personal development/improvement programs/apps, genetics/ancestry testing services, sporting and camping goods/services, etc.
Jewelry, brands of clothing, handbags, accessories, eyewear, shoes, etc. Includes style services etc.
Financial products and services including: communications promoting overall image and capabilities of a financial institution; specific products or services including credit/debit cards, reward/loyalty cards, financial planning, mobile payment services, retirement funds, investment, home banking, loans, mortgage, mutual funds, etc.
Products/services focused on consumer health and/or promoting a healthy lifestyle. Includes digital health products, fitness trackers, health/fitness apps, exercise equipment, nutraceuticals, vitamins, energy bars and drinks, etc.; fitness studios; weight loss and fitness programs/camps, training camps and facilities, etc.
Fresh, packaged and frozen foods, snacks & desserts etc.
Pharmaceutical and medicinal products, medicines, healthcare services (OTC, consumer/DTC, devices, professional healthcare, hospitals, HMOs, health insurance companies, referral services, dental and medical care services, pharmacies or chronic care facilities)
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper. Office: Printers, copiers, supplies, office furniture, etc.
Office: Printers, copiers, supplies, office furniture, etc.
Cleaning products, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services.
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, life, travel, business, health insurance companies etc).
TV networks, streaming services, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations etc.
Any products/services that are not included into a list of Products&Services categories.
Animal care products and services of all types, including food, toys, veterinary and boarding services, training, breeders.
Political and patriotic campaigns, state campaigns and programs.
Includes baby food, cosmetic and personal care, clothing, toys and other goods and services for kids.
Includes Business/Professional services such as accounting, consulting, legal, employment, real estate, etc.
Any type of restaurant may enter. Hotels. Catering services.
Open to all retail companies with general or specific merchandise. E.g., department stores; clothing, shoes or jewelry stores; food stores; book stores; discount/bulk retailers; pet care; toy stores; specialty stores; etc.
Self promotion for advertising agencies only.
Advertising communications and initiatives created by or for public organizations, charities, non-profits.
Software, groupware, operating systems, SaaS/IaaS and Cloud based services, software/apps stored locally on a computer/tablet/mobile device, etc.
Mobile network providers, high speed internet access services, online services, bundled communications (internet, telephone, and TV), etc.
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
Cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each advertisement constitutes one entry.
Advertisements which form a campaign must be entered and paid for as single entries.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
1. One image (the digital version of the original advertisement or execution, exactly as it ran) of each entry strictly in the following format:
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
Please name all images with the title of the entry.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case Film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.