Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.

Cars, trucks, motorcycles, vans. Both brand and model advertising.

Includes cosmetics, fragrances, hair products, nail products; soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc. Includes services such as salons, spas, style services, etc. Includes services such as salons, spas etc.

Beer, champagne, liquor, wine, hard seltzers, wine coolers, etc.

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc. 

All related products, materials, tools and services.

Museums, plays, music organizations and festivals, concert series, cultural festivals, theater festivals.

Overnight delivery, package tracking, international service, etc.

Online stores, e-commerce services, etc. 

Educational institutions/organizations, development programs, development centers, language schools, etc.

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

Includes all forms of entertainment, e.g. video games, movies, TV shows, podcasts, games, toys, entertainment apps, etc. Sporting events such as the Super Bowl, sports teams, etc.  
Leisure & Lifestyle: Products and services aimed at hobbies, leisure, and recreation, including, but not limited to: dating services/apps, personal development/improvement programs/apps, genetics/ancestry testing services, sporting and camping goods/services, etc.

Jewelry, brands of clothing, handbags, accessories, eyewear, shoes, etc.  Includes style services etc.

Financial products and services including: communications promoting overall image and capabilities of a financial institution; specific products or services including credit/debit cards, reward/loyalty cards, financial planning, mobile payment services, retirement funds, investment, home banking, loans, mortgage, mutual funds, etc.  

Products/services focused on consumer health and/or promoting a healthy lifestyle. Includes digital health products, fitness trackers, health/fitness apps, exercise equipment, nutraceuticals, vitamins, energy bars and drinks, etc.; fitness studios; weight loss and fitness programs/camps, training camps and facilities, etc.

Fresh, packaged and frozen foods, snacks & desserts etc.

Pharmaceutical and medicinal products, medicines, healthcare services (OTC, consumer/DTC, devices, professional healthcare, hospitals, HMOs, health insurance companies, referral services, dental and medical care services, pharmacies or chronic care facilities)

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper. Office:  Printers, copiers, supplies, office furniture, etc.

Office:  Printers, copiers, supplies, office furniture, etc.

Cleaning products, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services.

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  All types of insurance are eligible (home, auto, financial, life, travel, business, health insurance companies etc).

TV networks, streaming services, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations etc.

Any products/services that are not included into a list of Products&Services categories.

Animal care products and services of all types, including food, toys, veterinary and boarding services, training, breeders.

Political and patriotic campaigns, state campaigns and programs.  

Includes baby food, cosmetic and personal care, clothing, toys and other goods and services for kids.

Includes Business/Professional services such as accounting, consulting, legal, employment, real estate, etc.

Any type of restaurant may enter. Hotels. Catering services.

Open to all retail companies with general or specific merchandise. E.g., department stores; clothing, shoes or jewelry stores; food stores; book stores; discount/bulk retailers; pet care; toy stores; specialty stores; etc.

Self promotion for advertising agencies only.

Advertising communications and initiatives created by or for public organizations, charities, non-profits.

Software, groupware, operating systems, SaaS/IaaS and Cloud based services, software/apps stored locally on a computer/tablet/mobile device, etc.

Mobile network providers, high speed internet access services, online services, bundled communications (internet, telephone, and TV), etc.

 Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.

Cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.