The core thing of festival is the jury members that are recognized world experts in advertising and creativity, professionals of international level.
In 2021 KIAF competition is divided into 4 main sections:
· CREATIVE COMMUNICATIONS
· POSITIVE CHANGE
· CLIENT`S VIEW
Each section is subdivided into contests and categories that reflect key directions in the advertising and creative industry.
In 2021 the contest will be judged by 8 jury teams. All sections are judged by Juries, featuring top industry professionals that are are multiple winners of international festivals/contests and members of international jury teams, including the Cannes Lions.
Entries in Creative Communications section will be judged by 4 international jury teams:
· Film, Radio & Audio, Integrated & Innovation, Radio & Audio Craft Jury
· Design & Branding, Print & Publishing, Out Of Home, Design & Branding Craft, Print & Publishing Craft, Out Of Home Craft Jury
· Digital & Mobile, Media, Branded Content & Entertainment, Media Craft Jury
· Brand Experience & Activation, PR, Direct Marketing, PR Craft, Brand Experience Craft and Direct Marketing Craft Jury
Entries in Craft/Technology section will be judged by 2 international jury teams:
· Film Craft, Branded Entertainment Craft Jury
· Digital & Mobile Craft Jury
Entries in Positive Change section will be judged a jury team of marketer and advertising agency judges with knowledge and expertise surrounding CSR or sustainability marketing.
Entries in Client`s View section will be judged by a jury team of most accomplished marketers.
KIAF judging consists of viewing, voting, discussion and awarding of trophies.
Jury evaluates contest entries based on the 1-100 point scale. Judges independently of each other evaluate all entries.
Each jury team will have their Jury Chairman and after judging of all jury members he/she will review and determine the finalists and winners (Gold, Silver or Bronze winner) among all entries.
Each Chairman of each contest defines “Best of Contest” and the council Chairmen selects the “Grand Prix of the festival” among all gold winners of the festival. This year the festival will have four Grand Prix which will be chosen in each section: Creative Communications, Craft/Technology, Positive Change, Client`s View. Entries for non-profit organisations and charities aren’t eligible for the Grand Prix in Creative Communications, Craft/Technology, Client`s View sections but will be considered for the Grand Prix for Positive Change section.