The moving image advertisements made for television, cinema, online, mobile devices, outdoor, etc. Entries should demonstrate an excellence in storytelling, creative idea and the execution using the medium of film or video.
All food and drinks.
Beauty, cleaning products, other household goods and other non-durable goods.
Pharma, OTC drugs, wellness.
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.
Vehicles, other automotive.
Retail & e-commerce.
Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, restaurants, fast food, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs, culture, educatiion
Self promotion: for advertising agencies.
Media: publications, TV, radio stations, media time and space, digital platforms, other media.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
Politics, government or public policy.
Corporate Image film ads of campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Work that was created with the intent to go viral, widely circulated, shared.
- Films shown at public and private events including, but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
- Micro-film (10 seconds)?: short-form films made for social platforms including, but not limited to, Facebook, Twitter, TikTok, Instagram, Snapchat etc
- New reality: Video and computer generated content created for immersion and/or interaction, including but not limited to, 360° live action photography or explorable digital simulations.
Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand.
Innovative use of the film medium to communicate a brand's message. Creativity within Film that enhances and reinvigorates the consumer's experience.
Entries that demonstrate innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
You must enter the film in this contest. Video cases can be submitted for the group of categories A1-12 — A1-17.
Video cases are supplemental for the others categories of the contest.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake MOV, MP4, etc.)
Each advertisement constitutes one entry.
Advertisements which form a campaign must be entered and paid for as single entries.
Carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
Provide the jury with a high-quality file version of your film.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
The original film advertisement or content, exactly as it aired. No extra slates or information.
Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.
Voiceovers can be translated. If you are submitting a subtitled version, you must ensure that the script used is identical to the original ad.
For films over 3 minutes we require a 60-second edit.
multi-pass dimensions are recommended
|Preferred||Full HD 1080p||1920 x 1080||.MOV/H.264||AAC, Stereo, 48kHz|
|HD 720p||1280 x 720|
|Accepted||4:3 or 16:9||1024x576||.MP4/H.264||AAC, Stereo, 48kHz|