PRINT & PUBLISHING
Excellence in printed or published media. Eligible entries including but not limited to billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital. Are also included:
- commercial publications (books and magazines created for commercial or promotional purposes, to increase brand visibility or profile)
- digital publications (publications created specifically for a digital platform, including ebooks and digital magazines
- promotional items: booklets, brochures, etc.
All food and drinks.
Beauty, cleaning products, other household goods and other non-durable goods.
Pharma, OTC drugs, wellness.
Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.
Vehicles, other automotive.
Retail & e-commerce.
Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, restaurants, fast food, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs, culture, education.
Self promotion: for advertising agencies. Media: publications, TV, radio stations, media time and space, digital platforms, other media.
All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.
Corporate Image print ads of campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Rapid response print advertising that uses the buzz around a news story or event to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.
Print advertising that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
This also includes:
- adapted arint (print ads which have been modified or adapted to have physically active elements),
- innovative use of print (for non-traditional and innovative print ads.This may include print ads with digital and interactive elements including downloadable applications, QR codes, augmented reality and NFC. Print ads which have used the medium they are featured in in an innovative way).
Entries that demonstrate innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MOV, MP4, etc.)
Each advertisement constitutes one entry.
Advertisements which form a campaign must be entered and paid for as single entries.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One image (the digital version of the original advertisement or execution, exactly as it ran) of each entry strictly in the following format:
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
Please name all images with the title of the entry.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case Film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.