DESIGN & BRANDING
Entries will need to demonstrate how design has been used to define a brand or communicate its key messages. That is, work in which a unique visual identity leads to consumer recognition or understanding.
This category are for developed identity solutions across multiple brand touchpoints (logo, brand collateral, identity system for a brand - business cards, stationery, logo, network IDs, branding guidelines, etc).
Including Creation of a New Brand Identity, Rebrand / Refresh of an Existing Brand.
Branding and identity of a specific marketing or advertising campaign.
The name of a company or product, whether it's new or part of the refresh of an existing brand. Judges will consider how the naming is perceived by the target audience.
Including editorial and cover design for printed books, magazines, newspapers, brochures, articles, annual reports, catalogues, etc; design for digital publications: e-books, digital magazines and catalogues.
Including: clothing, promotional gifts and samples, guerrilla marketing accessories, promotional items and brand merchandise, DM-materials and original business gifts
Including calendars, invitations, postcards, tickets and seasonal greeting cards within print media.
Design of the poster for the use of promotion and brand communication. The item should have been created as a poster, not a concept conceived for another medium and applied to a poster format. Can be both printed and digital.
The each poster, which form a campaign (or series) of postesr, must be entered and paid for as single entry.
All packages, containers, covers and labels for products and services.
Bespoke visualisations of complex data that communicate information clearly and efficiently through various mediums, both digital and non-digital/static and dynamic.Includes charts, maps, graphs, custom content and user-generated content etc.
Outdoor&Indoor Design that includes: Retail Environment & Experience Design, Retail Installation & Experience, Point of Sale Consumer Touchpoints & In-store Collateral, Spatial & Sculptural Installation and Experience, Live Events, Wayfinding & Signage.
Including Design of websites, microsites, apps, tools, games, utilities, etc; Digital Installations & Events; UX, UI Design; Social Engagement(social media engagement through design).
A moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.
Outdoor design including billboards, transit, kiosks, and other ambient media.
Design that explores new ideas, devices, or methods in its execution and pushes the boundaries of the medium.
Entries that demonstrate innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MOV, MP4, etc.)
Each advertisement constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. PRESENTATION IMAGE or One image (the digital version of the original advertisement or execution):
JPG, 150 dpi, RGB, A3 size (2480 x 1754 pixels),15MB maximum.
Please ensure that the PRESENTATION IMAGE consist of the key visuals of your entry.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.