PUBLIC RELATIONS
Campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and business results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences
Contest categories
A public relations campaign via traditional media outlets, such as print, broadcast, and online, created to raise awareness and influence public perception of a brand, product or service.
A public relations campaign engaging target audiences via social networks and community forums in order to improve brand sentiment and increase consumer interaction with the brand, product or service.
Integration of two or more brands working together within a single unified public relations campaign.
A public relations campaign centered around a "stunt," conference, or other event created to raise awareness and influence public perception of a brand, product or service.
The use of real-time information to create brand-centric messaging or to react to current events
PR campaigns using celebrity/influencer as part of the campaign
PR campaigns with a component that promotes cross cultural tolerance and understanding or that are intended to build relationships with diverse audiences.
This category recognizes cases that raise public awareness and/or change opinion or behaviour to the targeted community
A fully integrated public relations campaign across at least 3 channels. Channels can include, but are not limited to media relations, events, community building, etc
A public relations campaign that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. Entries must include a explanation of the innovative and transformative aspects of the work.
A public relations campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
Entries must include a written explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
ENTRY REQUIREMENTS
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each campaign constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MATERIAL REQUIREMENTS
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max covering the brief,
execution and results).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film:
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
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Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
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Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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3. Supporting Material:
You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.
