All food and drinks.

Beauty, cleaning products, other household goods  and other non-durable goods.

Pharma, OTC drugs, wellness.

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables.

Vehicles, other automotive.

Retail & e-commerce.

Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, gyms, health & diet clubs, sporting events, music festivals, orchestras, exhibitions & shows, restaurants, fast food, nightclubs, bars, museums, art galleries, cinemas & theatres, golf & country clubs, culture, educatiion

Self promotion: for advertising agencies.

 Media: publications, TV, radio stations, media time and space, digital platforms, other media.

All commercial public services, legal, financial, B2B technology, consultancies & professional services, other business services, internal & corporate communications.

Politics, government or public policy.

Corporate Image film ads of campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.

Work that was created with the intent to go viral, widely circulated, shared.

• Films shown at public and private events including, but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
• Micro-film (10 seconds)?: short-form films made for social platforms including, but not limited to, Facebook, Twitter, TikTok, Instagram, Snapchat etc
• New reality: Video and computer generated content created for immersion and/or interaction, including but not limited to, 360° live action photography or explorable digital simulations.

Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand.

Innovative use of the film medium to communicate a brand's message. Creativity within Film that enhances and reinvigorates the consumer's experience.

Entries that demonstrate innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.

 

Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen.  Entries must include the information about any context necessary to understanding why this was a brave idea.