ADVERTISING CAMPAIGNS
CLIENT`S VIEW section focuses on creativity, originality of creative solutions to solve business tasks.
A unique feature of this section is evaluation of entries by clients team. Entries in Client`s View section will be judged by a jury team of most accomplished marketers.
Entries will need to submit focusing on product / service nominations and according to industrial categories.
To the category D4. ADVERTISING CAMPAIGNS can be submitted a variety of advertising campaigns, including integrated, media, non-media, single-channel, PR campaigns, Direct campaigns, Brand experience/activation campaigns, etc.
Contest categories
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
Cars, trucks, motorcycles, vans. Both brand and model advertising.
Includes cosmetics, fragrances, hair products, nail products; soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc. Includes services such as salons, spas, style services, etc. Includes services such as salons, spas etc.
Beer, champagne, liquor, wine, hard seltzers, wine coolers, etc.
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc.
All related products, materials, tools and services.
Museums, plays, music organizations and festivals, concert series, cultural festivals, theater festivals.
Overnight delivery, package tracking, international service, etc.
Online stores, e-commerce services, etc.
Educational institutions/organizations, development programs, development centers, language schools, etc.
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
Includes all forms of entertainment, e.g. video games, movies, TV shows, podcasts, games, toys, entertainment apps, etc. Sporting events such as the Super Bowl, sports teams, etc.
Leisure & Lifestyle: Products and services aimed at hobbies, leisure, and recreation, including, but not limited to: dating services/apps, personal development/improvement programs/apps, genetics/ancestry testing services, sporting and camping goods/services, etc.
Jewelry, brands of clothing, handbags, accessories, eyewear, shoes, etc. Includes style services etc.
Financial products and services including: communications promoting overall image and capabilities of a financial institution; specific products or services including credit/debit cards, reward/loyalty cards, financial planning, mobile payment services, retirement funds, investment, home banking, loans, mortgage, mutual funds, etc.
Products/services focused on consumer health and/or promoting a healthy lifestyle. Includes digital health products, fitness trackers, health/fitness apps, exercise equipment, nutraceuticals, vitamins, energy bars and drinks, etc.; fitness studios; weight loss and fitness programs/camps, training camps and facilities, etc.
Fresh, packaged and frozen foods, snacks & desserts etc.
Pharmaceutical and medicinal products, medicines, healthcare services (OTC, consumer/DTC, devices, professional healthcare, hospitals, HMOs, health insurance companies, referral services, dental and medical care services, pharmacies or chronic care facilities)
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper. Office: Printers, copiers, supplies, office furniture, etc.
Office: Printers, copiers, supplies, office furniture, etc.
Cleaning products, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services.
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, life, travel, business, health insurance companies etc).
TV networks, streaming services, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations etc.
Any products/services that are not included into a list of Products&Services categories.
Animal care products and services of all types, including food, toys, veterinary and boarding services, training, breeders.
Political and patriotic campaigns, state campaigns and programs.
Includes baby food, cosmetic and personal care, clothing, toys and other goods and services for kids.
Includes Business/Professional services such as accounting, consulting, legal, employment, real estate, etc.
Any type of restaurant may enter. Hotels. Catering services.
Open to all retail companies with general or specific merchandise. E.g., department stores; clothing, shoes or jewelry stores; food stores; book stores; discount/bulk retailers; pet care; toy stores; specialty stores; etc.
Self promotion for advertising agencies only.
Advertising communications and initiatives created by or for public organizations, charities, non-profits.
Software, groupware, operating systems, SaaS/IaaS and Cloud based services, software/apps stored locally on a computer/tablet/mobile device, etc.
Mobile network providers, high speed internet access services, online services, bundled communications (internet, telephone, and TV), etc.
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
Cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.
ENTRY REQUIREMENTS
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each advertisement constitutes one entry.
All websites or other online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.
URLs must start with ‘http://’ or ‘https://’ and preferably accessible without a login or password.
Please make sure that your entry is accessible online. Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury.
If the original language of your entry/application is not English, you should provide a clear demonstration of your app/ site/ game within your case film, or you may provide additional URL (PRESENTATION WEBPAGE URL) which leads to a page which explains your work in English.
Please provide account details to download your app if it is not available globally.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MATERIAL REQUIREMENTS
Make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
1. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max covering the brief,
execution and results).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film:
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
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Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
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Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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3. Supporting Material:
You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.
