MEDIA
Entries will need to demonstrate an inspiring and innovative implementation of ideas; work which is enhanced and amplified by a game-changing channel strategy.
Contest categories
Including TV, video-on-demand platforms (VOD) and other online service providers. Screens other than TV might include, but are not limited to, screens that require interaction with the consumer e.g. touch screens and responsive displays.
Including radio, podcasts and other audio technology.
Newspapers and magazines etc., traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
Online platforms or associated technologies and the harnessing of a digital environment in a media campaign. These might include websites, microsites, games, search engines, banner ads and instant messaging, smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes, social networking sites, blogs, wikis, video-sharing sites, hosted services, etc.
Including live shows, festivals, concerts, sporting events, event sponsorship, guerrilla marketing, large and small scale stunts, one off experiential events, etc.
Non-traditional outdoor/billboards, including 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, helicopter banners and other executions that utilise a space or an existing permanent feature.
Including items in bars & restaurants and all other hand-held (or equivalent in size) items.
Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different mediums complement and build on each other to communicate the brand’s message.
Including product placement and branding in film, TV, mini-series, web series, music video, streaming services, sponsorship, etc.
Including branded social media, websites, microsites, mobile applications, games, native advertising, etc.
Advertising and media planning using conventional media (inc. digital) in an original way, or that invents a new medium to carry its message.
A campaign in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
ENTRY REQUIREMENTS
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each campaign constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MATERIAL REQUIREMENTS
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max for a simple, clear summary in English of the written part of your entry).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
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Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
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Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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3. Supporting Material:
You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.
