DESIGN & BRANDING CRAFT
Entries includes technique and craft/skills used in the execution of design materials.
The copywriting that is integral to a piece of design.Entries in this category will focus on how the copywriting brings the creative idea to life.
Exemplary communication of the brand's overall visual appearance in design. Entries in this category will focus on the overall design, direction and visual execution.
Recognises exceptionally crafted illustration, for commercial design and advertising projects, where the craft brings a creative idea to life.
Recognises exceptionally crafted photography, for commercial design and advertising projects, where the craft brings a creative idea to life.
Entries in this category are for design/arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning.
Images, figures or text manipulated frame-by-frame for commercial design, gaming and advertising projects. Entries demonstrate the technique and craft/skills of creation an illusion of movement when shown as a sequence.
The application of specialized skills, technologies and other uses of paper and printing techniques in the work. Includes 3D printing.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MOV, MP4, etc.)
Each advertisement constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. PRESENTATION IMAGE or One image (the digital version of the original advertisement or execution):
JPG, 150 dpi, RGB, A3 size (2480 x 1754 pixels),15MB maximum.
Please ensure that the PRESENTATION IMAGE consist of the key visuals of your entry.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.