DIGITAL & MOBILE
Entries reach their intended audience through websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
- FMCG and other consumer products including durable goods, food and drinks, automotive, clothing, household products, beauty & cosmetics, toiletries & pharmacy, footwear & accessories, etc.
- Financial services, retail and e-commerce incl. restaurants, telecommunications, business products & services incl. agencies, commercial public services, healthcare etc.
The creative application of web/mobile commerce solutions which led to the optimization of the customer journey, increased engagement and commercial success. This can include but not limited to apps, wallets, reward programs and hyper convenience.
Self promotion: for advertising agencies. Media: publications, TV, radio stations, media time and space, digital platforms, other media.
Politics, government or public policy.
Corporate Image campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Any mobile device apps which can be accessed via the web or downloaded from app stores and other mobile software distribution platforms.
Games either specifically made for a brand or the strategic and creative integration of a brand into a game designed for and played on a mobile device.
Advertising through social media. Entries that spread the brand message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to creative solutions which utilize Facebook, Instagram, Twitter or Influencers (a celebrity, social ambassador or social influencer) to increase audience engagement.
Entries in this category include various over-the-page units such as floating ads, page takeovers, pre-roll ads as well as more traditional banner ads.
Can include interactive videos that requires user interaction throughout the video to enhance the story or experience, pre-rolls, other videos ctreated specifically to be viewed online.
Work that was created with the intent to go viral, widely circulated, shared.
Intended to involve, engage and inspire the audience to participate and create their own content that furthers the original idea and message. The ultimate collaboration between brand and user.
Appropriation of popular and current social behaviour or culture, including emojis, memes, hashtags, GIF's etc., in order to leverage brand communication with an audience or community.
Combines creative ideas and a breaking news story or a trending topic to generate maximum coverage and social media engagement for a brand, leading to an immediate impact.
Use of new technologies and emerging media to push the boundaries of creativity, or the reimagining of old technology in a new, creative way. You will need to show how the use of technology is innovative and has directly contributed to commercial success
Digital work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include the explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MOV, MP4, etc.)
All websites or other online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.
Each website, online ad etc. constitutes one entry.
Online ads which form a campaign must be entered and paid for as single entries, e.g. 3 banners which form a campaign must be paid for as 3 separate entries.
URLs must start with ‘http://’ or ‘https://’ and preferably accessible without a login or password.
Please make sure that your entry is accessible online. Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury.
If the original language of your entry/application is not English, you should provide a clear demonstration of your app/ site/ game within your case film, or you may provide additional URL (PRESENTATION WEBPAGE URL) which leads to a page which explains your work in English.
Please provide account details to download your app if it is not available globally.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
For the purposes of impartiality, please ensure you do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials (image/video/URL) with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
A direct link to your digital execution e.g. website, microsite, app download page or social media page.
An anonymous webpage set up specifically for the entry featuring images, text and video explaining your entry. If you submit a URL to a landing page containing content, please make sure it is unbranded (agency) and that the files are edited as above.
2. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max for a simple, clear summary in English of the written part of your entry).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
3. Case film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.