BRAND EXPERIENCE & ACTIVATION
Contest supported by International Association of Marketing Initiatives
Temporary or permanent brand experiences. Entries should demonstrate how the customer journey, experience of the brand and optimisation of every touch point led to increased brand affinity and commercial success.
Online or offline promotional activations used to drive customer engagement with a brand. This can include but is not limited to providing Free Samples, special pricing, offering customer contests, , using social media and influencer marketing, providing online display ads to advertise other consumer-centric efforts.
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), live/pop-up events to drive consumer engagement
Big-scale events such as sport events, festivals, concerts, corporate entertainment, built stages, etc. to engage with consumer
Space utilization or use of a more permanent feature to drive consumers engagement, including galleries exhibitions, fairs, trade shows, vending machines, floor graphics, transit advertising, etc
Non-traditional or alternative items or placement
Merchandising and in-store activities to drive consumer engagement with a brand
Competitions or promotional incentives used to drive consumer engagement with a brand.
Loyalty programme innovation in a campaign to strengthen relationships with customers and increase brand loyalty and awareness
Successful strategic planning of the entire customer journey; following the consumer from initial awareness of a product/service through to post-purchase customer service & communications.
Partnerships and/or sponsorships that create immediate and long-term brand experiences or activations.
Campaign that effectively and seamlessly utilizes multiple mediums/channels to enhance and enrich consumer experience and engagement.
Brand experience that explore transformative ideas, devices, or methods in its execution and pushes the discipline forward. Entries must include a explanation of the innovative and transformative aspects of the work.
Brand experience in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
Entries must include a explanation of the ingenuity of the methods used to create the work and how the challenges of social distancing, travel restrictions, talent limitations, reduced budgets, work from home, etc. were addressed.
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each campaign constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max covering the brief,
execution and results).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film:
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
multi-pass dimensions are recommended.
3. Supporting Material:
You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.