POSITIVE CHANGE – COMMERCIAL
Advertising communications, designs and initiatives created by or for brands. Non-product based social responsibility campaigns aimed to address social, ethical and environmental issues. Entries use creative communication to encourage and affect changes in attitude, perception or behavior which will ultimately have a positive impact on the world. This contest includes all types of media.
Contest categories
- FILM: The moving image advertisements made for television, cinema, online, mobile devices, outdoor, etc.
- RADIO & AUDIO: Radio advertising and audio tools.
- PRINT: billboards, posters, newspapers, magazines, calendars, whether traditional printed materials or digital. Are also included: commercial publications, digital publications, promotional items: booklets, brochures, etc.
- OUTDOOR: billboards, posters, transit advertising, ambient advertising, digital screens, public events, public spaces, P.O.P. & in-store etc.
Works in which a unique visual identity leads to consumer recognition or understanding.
- - websites, mobile apps, banner ads, rich media or other technology. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones;
- - advertising through social media or influencers.
Campaigns that use different media (at least 3 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaign.
Campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.
Campaigns that demonstrate targeted communications. Entries will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results.
Temporary or permanent brand experiences. Entries should demonstrate how the customer journey, experience of the organization and optimisation of every touch point led to increased brand affinity and success of the project.
For campaigns, products, service designs and initiatives that are benefiting a specific region or local area such as a neighbourhood, village, town or city.
For campaigns, products, service design and initiatives that have updated an original idea and pushed it forward, to generate sustained behavioural, environmental, social or policy change over time.
ENTRY REQUIREMENTS
Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)
Each advertisement constitutes one entry.
Advertisements which form a campaign must be entered and paid for as single entries.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
The entry (incl. all materials) can be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MATERIAL REQUIREMENTS
Make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
FILM & RADIO/AUDIO ADVERTISING:
FILM
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
The original film advertisement or content, exactly as it aired. No extra slates or information.
Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed.
Voiceovers can be translated. If you are submitting a subtitled version, you must ensure that the script used is identical to the original ad.
For films over 3 minutes we require a 60-second edit.
RADIO & AUDIO
We require one digital file for each entry, strictly in the following format:
MP3 Format, bit rate 128 kbps (minimum)/258 kbps (preferred), compression ratio 11:1.
File size should not exceed 3MB.
The maximum length for each entry is 180 seconds.
All entries MUST be submitted in the original language of the ad.
If the original language is not English, we strongly recommend that you also submit an English language version of the ad.
If an entry is submitted ONLY in English from a country where English is not the mother tongue, we may require proof that the ad has always and only aired in English.
All submissions must be supplied as originally transmitted, with no additions or alterations. Any translated ads should be exact translations of this original ad, not an updated or amended version.
If your entry requires an explanation please provide this in the creative idea text field. DO NOT add a verbal explanation to the MP3 file.
Each version of the ad MUST be submitted as a separate MP3 file. When submitting two versions of the ad, please ensure you do not include both versions in one file.
Written Script: All entrants must submit a full and accurate English script for each ad entered. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.
You may also supply case film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
-
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
-
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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PRINT & PUBLISHING / OUT OF HOME ADVERTISING / DESIGN:
1. One image (the digital version of the original advertisement or execution, exactly as it ran) of each entry strictly in the following format:
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
Please name all images with the title of the entry.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case Film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
-
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
-
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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DIGITAL & MOBILE ADVERTISING/ SOCIAL MEDIA & INFLUENCE:
1. URL:
A direct link to your digital execution e.g. website, microsite, app download page or social media page.
An anonymous webpage set up specifically for the entry featuring images, text and video explaining your entry. If you submit a URL to a landing page containing content, please make sure it is unbranded (agency) and that the files are edited as above.
All websites or other online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.
URLs must start with ‘http://’ or ‘https://’ and preferably accessible without a login or password.
Please make sure that your entry is accessible online. Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury.
If the original language of your entry/application is not English, you should provide a clear demonstration of your app/ site/ game within your case film, or you may provide additional URL (PRESENTATION WEBPAGE URL) which leads to a page which explains your work in English.
Please provide account details to download your app if it is not available globally.
2. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max for a simple, clear summary in English of the written part of your entry).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
3. Case film as additional supporting material.
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
-
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
-
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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INTEGRATED CAMPAIGNS / PR CAMPAIGNS / DIRECT CAMPAIGNS / ACTIVATION CAMPAIGNS / LOCAL SOLUTION / SUSTAINED SOLUTION:
1. One PRESENTATION IMAGE:
the digital presentation image is a visual presentation of your work, including images and text (100 words max covering the brief,
execution and results).
JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.
For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.
2. Case film:
Film are accepted as a link to YouTube or Vimeo.
Please ensure that any files uploaded, do not contain the name of the agency.
Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.
You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
-
Full version: 120 seconds long
This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
-
Short version (AWARDS SHOW FILM): 30-45 seconds
A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.
Encoding mode:
multi-pass dimensions are recommended.
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3. Supporting Material:
You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.
