MARKETING INNOVATION

MARKETING INNOVATION is the national contest, opened for campaigns that were run in Ukrainian market only. The contest is held from 2014.

 

If the campaign was developed by agency not form Ukraine, but was realized in this country, it may enter into competition.

Contest categories

L-01. INNOVATIVE COMMUNICATION / TECHNOLOGY

Entries will need to demonstrate implementation of new and innovative approaches to realization of campaign.

Changing the rules to maximize impact. The entries must represent new and creative usage of the traditional media channels or usage of the alternative media. Also includes the campaigns using new technologies.

 

L-02. PRODUCT INNOVATION

Products created and developed in response to a business or consumer challenge. Typical entries may be concerned with but are not limited to, solutions driven products, social impact, consumer experience, integration of technology into daily life and sustainability. Entrants must be in the position to demonstrate the product at presentation stage. Concepts are not permitted.

 

ENTRY REQUIREMENTS 

 

Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.

 

Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly. Do not upload 'holding media' (i.e. incorrect/fake JPG, MP3, MOV, MP4, etc.)

 

Each advertisement constitutes one entry. 

 

Advertisements which form a campaign must be entered and paid for as single entries.

 

Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging. 

 

It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances. 

 

Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.

 

MATERIAL REQUIREMENTS

 

Make sure that the version you have uploaded is final and it can be used for judging and shown publicly. 

 

1. One PRESENTATION IMAGE:

 

the digital presentation image is a visual presentation of your work, including images and text (100 words max for a simple, clear summary in English of the written part of your entry).

 

JPG, 150 dpi, RGB and A3 size (2480 x 1754 pixels), 15MB maximum.

 

You MUST adjust your presentation image to the category you are entering.

 

For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

 

2. Case film as additional supporting material.

 

Film are accepted as a link to YouTube or Vimeo. 

Please ensure that any files uploaded, do not contain the name of the agency.

Do not delete the video from the provided Youtube/Vimeo link after entry submission. The video must be public.

 

You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

 

It is in your interests to provide the jury with a high-quality file version of your film.

 

No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.

 

Please supply 2 versions of your case film, as follows:

 

  • Full version: 120 seconds long

    This case film will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Full case film should be in English.
     

  • Short version (AWARDS SHOW FILM): 30-45 seconds

    A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.

 

Encoding mode:

multi-pass dimensions are recommended.

Aspect Ratio Resolution Format/Codec Audio
Preferred Full HD 1080p 1920 x 1080 .MOV/H.264 AAC, Stereo, 48kHz
  HD 720p 1280 x 720    
Accepted  4:3 or 16:9 1024x576 .MP4/H.264 AAC, Stereo, 48kHz
    720x576    
    854x480    
    640x480    

 

3. Supporting Material:

 

You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:

 

All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.

 

All video material should be uploaded as MOV/MP4. 

 

All audio files should be uploaded as MP3 files.

 

All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging. If you submit a URL to a landing page containing content, please make sure it is unbranded and that the files are edited as above.