Grisha Sorokin founded GOOD in 2013, and the agency quickly became famous for its signature style of purpose-driven advertising that achieves impressive business results. Grisha's unique approach resulted in hundreds of international awards, such as One Show, Cannes Lions, D&AD, and others. The agency's current and past clients include Nike, Vodafone, S7 Airlines, Lego, Burger King.

Beyond advertising, Grisha runs a company that explores the possibilities of Artificial Intelligence.