Writer by nature, adman by choice.

Passionate about ideas and all forms of human creativity. Video content and storytelling enthusiast. Constantly switching sides in advertising’s “it’s complicated” status with technology from the last 20 years. Ready to deal with new data@core wave. Not ready to be replaced by an AI robot.

Since he started as a junior copywriter in 2000, he won awards at international and national festivals, like ADC Awards, Golden Drum, KIAF, Effie Awards, PIAF AD’OR and titles like Copywriter of the Year in Romania (ADC Awards 2013).