B2-25-01. Syoss Freshness Bomb that reached 2 million users and increased sales for 58%

64,5
NOT SHORTLISTED
CASE FILM
URL
https://www.instagram.com/explore/tags/syoss_freshbomb/?hl=ru
Entrant
New Strategies Group
Advertiser
Syoss
Product
Syoss Dry Shampoo
Author of idea
New Strategies Group
Head of creative
Alexey Bondarenko
Creative team
New Strategies Group​
СЕО — Vladimir Cherner
CSD — Igor Rudyak
Senior Account — Juliya Feshchuk
Creative Director — Alexey Bondarenko
Senior Designer — Olya Garyazha
Designer — Anastasiya Gorshevskaya
Copywriter — Serhiy Korytnyk
SMM Head — Alla Mart
SMM Manager — Olya Kravchenko
Strategiest — Boris Makarov