With more than 15 years in advertising Ivelina Gicheva-Nikolova is one of the most awarded Creative Directors in Bulgaria. A Jury member of local and international advertising festivals (Ad Stars, Korea; Young Lions, Georgia; Black Sea Ad Festival, Georgia; Lisbon Ad Festival, Portugal; Festival of the Bulgarian Advertising Association, Bulgaria), and a true believer in the power of women. She's worked for brands such as Telenor Hungary, Volkswagen, Nissan, America for Bulgaria Foundation, Beefeater Gin, Allianz, The American Embassy in Bulgaria, developing projects that received local and international recognition. She’s been a mentor and speaker at See it. Bee it., Bulgaria; a script writer with great interest in action-adventure films and documentary, and a passionate snowboarder.