She was previously Creative Director of Cheil Romania and Group Creative Director of Mccann Bucharest. 

Her client portfolio includes work on the most high-stakes global and local clients, such as Coca-Cola, Vodafone, Samsung, ROM, Heineken, KFC, and many others. 

As a creative who has always sought excellence, recognition came naturally and constantly, in the form of incredible honours and heavy metals to her name, at the industry’s most prestigious award festivals. Among them, Cannes Lions, D&AD, LIA Awards, Clio Awards, Eurobest, Epica, Cresta, Golden Drum or The Effies. Her Bihor Couture campaign has scored every metal colour at both Cannes and Clio. Under her leadership, MRM Romania became digital agency of the year in 2020 at the most important local advertising festival. 

During her years as a Copywriter, she was recognized as Copywriter of the Year in her country by an impressive international jury. She has herself been part of the jury at Cannes Lions, Clio Awards, NY Festivals, Eurobest, Adstars, Gerety Awards or the Webbies.

Right now, Ioana is working and growing creatives to do the next big campaigns of tomorrow.