Brand Experience & Activation, PR, DM & Craft

Hortensia Nastase

Vice-President, Creative Services, Lowe Group, Romania

Hortensia Nastase is Vice-President, Creative Services, Lowe Group, in which capacity she coordinates the activities of the group’s Creative, Public Relations and Experiential agencies. With 20 years of experience in marketing and communication, of which over ten in management positions, Hortensia has marked a number of firsts in the industry: the first PR professional elected Member of the Board of Directors of IAA Romania, the first marketing person invited to lecture in the MBA classes of CityU of Seattle in Romania and the first communication pro invited as a trainer by the Banking Institute of Romania. 


A keen promoter of creativity, Hortensia has been a jury of national and international competitions such as ADC*ro, Balkan Communication Festival, Effie Romania, Eurobest, Latvian Art Directors’ Club Festival or Romanian PR Award. She has also invested pro bono time in educational and industry efforts, being an elected member in the International Advisory Board, WU Executive Academy, the Effie Organization Committee or the International Advertising Association Board of Directors.


Holding a degree in Foreign Languages from the University of Bucharest, Hortensia is also a graduate of an Executive MBA from WU Executive Academy, Vienna University of Economics & Business, of Carlson School of Management, University of Minnesota and of the Chartered Institute of Public Relations, London.