Gabi is a Creative Director with 13 years’ industry experience. She joined Iris in 2014 as a Junior Copywriter before working her way up to Creative Director in just 6 short years. She currently leads the charge on adidas. She was named as one of Campaign Faces to Watch, is a mentor for D&AD New Blood Shift and was named Iris’ Star Player in Campaign’s 2019 School Report. Her most recent campaign for adidas, Ready For Sport is now the most watched social campaign in adidas history with a total of 503m video views. She’s driven by creating empowering work with substance and style, leading teams and taking people with her to the top. When she’s not using sport to help drive change, you can find her doing The Hundred (she’s currently training to be a Pilates instructor) or working on her side hustle, DECENT. A new generation men’s magazine, created entirely by women.