Design, Print, OOH & Craft Jury

Nadezhda Trifonova

Creative Director, Founder, NRGBrands, Bulgaria

She has MSc degrees in Psychology of Advertising and Directing Animation from the Sofia University St. Kliment Ohridski and the New Bulgarian University in Sofia. Soon after graduation… the Advertising Industry called her.


She have been working in the field of advertising for 22 years – she started at GREY WORLDWIDE, afterwards she worked for some local agencies and in 2004, she has founded her own advertising agency – NRG Brands.


NRG Brands is not such a big-scale agency but with a high-scale potential. We are famous for realisation of innovative and brave ideas on our market and not only.

Our trademark is precision to the smallest detail.

We have bold ideas, that go live. 

Because we believe in the GOOD IDEA.


NRG is the first Bulgarian agency which was awarded a Gold Prize at the prestigious international advertising festival “Golden Drum”, Slovenia.


Her work experience is with international and local brands: Lufthansa Group, Audi, Nokia, British American Tobacco, Procter &Gamble, Glaxo Smith Kline, Paradise Center, V-TAC Europe, American Chamber of Commerce in Bulgaria etc.

During these years she has been speaker on advertising seminars and done lectures in several Bulgarian universities.

She has been jury at the International and local Festivals - New York Festivals, Ad Black Sea International Advertising Festival and FARA.


The creative works of NRG have been awarded and shortlisted on advertising festivals, the most notable of which are: Golden Drum, CRESTA Awards, D&AD Awards, Ad Black Sea International Advertising Festival, Lisbon International Advertising Festival, FARA and some Internal Marketing Festivals (Audi Communication Award).