Positive Change Jury

Ryan Caidic

Creative Director, TBWA\SMP, Philippines

Ryan is a Creative Director in TBWA\SMP, one of the most-awarded agencies in Asia.


Since joining TBWA, he has created disruptive campaigns for some of the Philippines’ biggest brands like McDonald’s, Nissan, Spotify, Boysen Paints and Samsung, among others.


He is passionate about creativity for humanity, creating work that has made an impact for causes championed by local and global NGOs. Some campaigns were recognized with multiple awards in Clio, One Show,  New York Festivals, New York AME, Webby, London International Awards, Cannes, AWARD Awards, and regional wins in AdFest, AdStars, Spikes Asia, Campaign Brief’s The Work, Kidlat, and Adobo Design Awards. His work has also contributed to TBWA winning Agency of the Year for a record eight times.


Ryan is consistently one of the top-ranking creatives in the Philippines, and has judged in NYF and other local shows.


He’s lucky to have gotten married in Italy to his beautiful wife right before the lockdown happened. He is also excited to welcome his second child this October.