D3-03-01. Syoss Freshness Bomb that reached 2 million users and increased sales for 58%

50,1
NOT SHORTLISTED
CASE FILM
Entrant
New Strategies Group
Advertiser
Syoss
Product
Syoss Dry Shampoo
Author of idea
New Strategies Group
Head of creative
Alexey Bondarenko
Creative team
New Strategies Group​

СЕО — Vladimir Cherner
CSD — Igor Rudyak
Senior Account — Juliya Feshchuk
Creative Director — Alexey Bondarenko
Senior Designer — Olya Garyazha
Designer — Anastasiya Gorshevskaya
Copywriter — Serhiy Korytnyk
SMM Head — Alla Mart
SMM Manager — Olya Kravchenko
Strategiest — Boris Makarov