B9-04-01. The Planet Admires You

30,3
NOT SHORTLISTED
CASE FILM
PRIMARY FILM
Entrant
Be-it Agency
Advertiser
McDonald's Ukraine
Product
Waste sorting in McDonald's restaurants
Author of idea
Be—it Agency
Head of creative
Be—it Agency, Oksana Sorzhulenko, Creative Director
Creative team
Be—it Agency, Yevgen Posokhov, Associate Creative Director
Be—it Agency, Olena Severin, Creative Copywriter