A9-05-01. How Schwarzkopf Professional supported hairdressers by making them battle

40,1
NOT SHORTLISTED
CASE FILM
Entrant
New Strategies Group
Advertiser
Schwarzkopf Professional
Product
Hair cosmetics Schwarzkopf Professional
Author of idea
Alexey Bondarenko, Serhiy Korytnyk
Head of creative
Alexey Bondarenko
Creative team
New Strategies Group​

СЕО — Vladimir Cherner
CSD — Igor Rudyak
Senior Account — Juliya Feshchuk
Creative Director — Alexey Bondarenko
Designer — Katia Kurganova
Designer — Anastasiya Gorshevskaya
Copywriter — Serhiy Korytnyk
SMM Head — Alla Mart