рус
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A1-01. FOOD & DRINK
A1-02. OTHER FMCG
A1-03. HEALTHCARE
A1-04. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
A1-05. AUTOMOTIVE
A1-06. RETAIL
A1-07. TRAVEL, LEISURE, ENTERTAINMENT, HORECA, CULTURE & EDUCATION
A1-08. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA
A1-09. CONSUMER SERVICES & B2B
A1-10. POLITICS & GOVERNMENT
A1-11. PR&CORPORATE IMAGE FILM
A1-12. VIRAL FILM
A1-13. SCREENS & EVENTS, MICROFILMS, VR/AR
A1-14. TACTICAL FILM ADVERTISING
A1-15. INNOVATION IN FILM
A1-16. INNOVATION IN LOCKDOWN
A1-17. BRAVE IDEA
.
B1-01. DIRECTION
B1-02. SCRIPT
B1-03. CINEMATOGRAPHY
B1-04. SOUND DESIGN
B1-05. USE OF MUSIC
B1-06. ANIMATION
B1-07. VISUAL EFFECTS
B1-08. PRODUCTION DESIGN / ART DIRECTION
B1-09. EDITING
B1-10. PERFORMANCE/CASTING
B1-11. TITLE SEQUENCES
B1-12. COLOUR CORRECTION / GRADING
B1-13. USE OF VERTICAL VIDEO
B1-14. BEST OVERALL PRODUCTION
B1-15. INNOVATION IN PRODUCTION
B1-16. INNOVATION IN LOCKDOWN & REMOTE PRODUCTION
A2-01. FOOD & DRINK
A2-02. OTHER FMCG
A2-03. HEALTHCARE
A2-04. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
A2-05. AUTOMOTIVE
A2-06. RETAIL
A2-07. TRAVEL, LEISURE, ENTERTAINMENT, HORECA, CULTURE & EDUCATION
A2-08. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA
A2-09. CONSUMER SERVICES & B2B
A2-10. POLITICS & GOVERNMENT
A2-11. PR&CORPORATE IMAGE
A2-12. TACTICAL PRINT ADVERTISING
A2-13. INNOVATION IN PRINT & PUBLISHING
A2-14. INNOVATION IN LOCKDOWN
A2-15. BRAVE IDEA
.
A3-01. FOOD & DRINK
A3-02. OTHER FMCG
A3-03. HEALTHCARE
A3-04. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)
A3-05. AUTOMOTIVE
A3-06. RETAIL
A3-07. TRAVEL, LEISURE, ENTERTAINMENT, HORECA, CULTURE & EDUCATION
A3-08. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA
A3-09. CONSUMER SERVICES & B2B
A3-10. POLITICS & GOVERNMENT
A3-11. PR&CORPORATE IMAGE
A3-12. DIGITAL SCREENS
A3-13. AMBIENT & EXPERIENTIAL
A3-14. TACTICAL OUT OF HOME
A3-15. INNOVATION IN OUTDOOR
A3-16. INNOVATION IN LOCKDOWN
A3-17. BRAVE IDEA
.
A4-01. PRODUCTS & SERVICES
A4-02. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA
A4-03. POLITICS & GOVERNMENT
A4-04. PR&CORPORATE IMAGE
A4-05. EXPERIENTIAL AUDIO & RADIO
A4-06. SONIC BRANDING / BRANDED AUDIO
A4-07. BRANDED PODCAST/ STREAMING
A4-08. NATIVE ADVERTISING
A4-09. AUDIO LED CREATIVITY
A4-10. TACTICAL AUDIO & RADIO
A4-11. INNOVATION IN AUDIO & RADIO
A4-12. INNOVATION IN LOCKDOWN
A4-13. BRAVE IDEA
A5-01. CORPORATE & BRAND IDENTITY
A5-02. CAMPAIGN BRANDING & IDENTITY
A5-03. NAMING
A5-04. PUBLICATIONS & EDITORIAL DESIGN
A5-05. PROMOTIONAL ITEM DESIGN & DM-MATERIALS/ORIGINAL BUSINESS GIFTS
A5-06. PROMOTIONAL PRINTED MEDIA
A5-07. POSTERS
A5-08. PACKAGING
A5-09. DATA VISUALISATION
A5-10. BRAND ENVIRONMENT & EXPERIENCE DESIGN
A5-11. DIGITAL DESIGN
A5-12. MOVING IMAGE DESIGN
A5-13. OUT OF HOME DESIGN
A5-14. INNOVATION IN DESIGN
A5-15. INNOVATION IN LOCKDOWN
A5-16. BRAVE IDEA
.
A6-01. PRODUCTS & SERVICES
A6-02. ECOMMERCE
A6-03. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA
A6-04. POLITICS & GOVERNMENT
A6-05. PR&CORPORATE IMAGE
A6-06. APPS
A6-07. GAMES
A6-08. SOCIAL MEDIA & INFLUENCER
A6-09. BANNERS & RICH MEDIA ADVERTISING
A6-10. ONLINE VIDEO
A6-11. VIRAL
A6-12. USER-GENERATED CONTENT
A6-13. SOCIAL TRENDS
A6-14. TACTICAL DIGITAL/MOBILE ADVERTISING
A6-15. INNOVATION IN DIGITAL & MOBILE
A6-16. INNOVATION IN LOCKDOWN
A6-17. BRAVE IDEA
.
A7-01. INTEGRATED CAMPAIGNS
A7-02. BRAND TRANSFORMATION
A7-03. INNOVATIVE CAMPAIGNS
A7-04. SMALL BUDGET CAMPAIGN
A7-05. COLLABORATIONS & PARTNERSHIPS
A7-06. CREATIVE MARKETING STRATEGY
A7-07. BRAVE WORK/BRAVE CLIENT
A7-08. INNOVATION IN LOCKDOWN
.
A8-01. USE OF TV&OTHER SCREENS, RADIO& AUDIO PLATFORMS
A8-02. USE OF PRINT AND OUTDOOR
A8-03. USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS
A8-04. USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS
A8-05. USE OF NON-TRADITIONAL AND AMBIENT MEDIA
A8-06. USE OF INTEGRATED MEDIA
A8-07. USE OF BRAND OR PRODUCT INTEGRATION INTO A PROGRAMME OR PLATFORM
A8-08. USE OF BRANDED CONTENT CREATED FOR DIGITAL OR SOCIAL
A8-09. MEDIA INNOVATION
A8-10. INNOVATION IN LOCKDOWN
A8-11. BRAVE IDEA
.
A9-01. FILM: TV, CINEMA/BROADCAST/ONLINE
A9-02. NEW REALITIES
A9-03. MUSIC VIDEOS
A9-04. AUDIO CONTENT
A9-05. DIGITAL/MOBILE/SOCIAL
A9-06. LIVE BROADCAST/LIVE STREAMING
A9-07. USER GENERATED CONTENT
A9-08. NATIVE ADVERTISING
A9-09. BRANDED GAMES
A9-10. PRODUCT/ BRAND INTEGRATION & SPONSORSHIPS / PARTNERSHIPS
A9-11. BRANDED ENTERTAINMENT EXPERIENTIAL
A9-12. CROSS-PLATFORM (Multi-Channel Storytelling)
A9-13. PRINT – WRITTEN/DESIGN
A9-14. INNOVATION IN BRANDED CONTENT
A9-15. INNOVATION IN LOCKDOWN
A9-16. BRAVE IDEA
.
D4-01. AUTOMOTIVE – AFTERMARKET
D4-02. AUTOMOTIVE – VEHICLES
D4-03. BEAUTY & PERSONAL CARE
D4-04. BEVERAGES - ALCOHOL
D4-05. BEVERAGES - NON-ALCOHOL
D4-06. BUILDING, INDUSTRIAL & AGRICULTURAL
D4-07. CULTURE & THE ARTS
D4-08. DELIVERY
D4-09. E-COMMERCE
D4-10. EDUCATION
D4-11. ELECTRONICS
D4-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE
D4-13. FASHION
D4-14. FINANCE
D4-15. FITNESS & WELLNESS
D4-16. FOOD
D4-17. HEALTH & PHARMA
D4-18. HOME/OFFICE FURNISHINGS & APPLIANCES
D4-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)
D4-20. INSURANCE
D4-21. MEDIA & ENTERTAINMENT COMPANIES
D4-22. OTHER PRODUCTS & SERVICES
D4-23. PET CARE
D4-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS
D4-25. PRODUCTS & SERVICES FOR CHILDREN
D4-26. PROFESSIONAL SERVICES
D4-27. RESTAURANTS, HOTELS, CATERING
D4-28. RETAIL
D4-29. SELF PROMOTION
D4-30. SOCIAL/CHARITY/NON-PROFIT
D4-31. SOFTWARE, APPS & GAMES
D4-32. TELECOM & INTERNET
D4-33. TRANSPORTATION & LOGISTICS
D4-34. TRAVEL & TOURISM
.
B7-01. USE OF TECHNOLOGY
B7-02. USE OF DATA: DATA INTEGRATION / REAL-TIME / TARGETING
B7-03. EXCELLENCE IN MEDIA INSIGHTS & STRATEGY
B7-04. EXCELLENCE IN MEDIA PLANNING
B7-05. EXCELLENCE IN MEDIA EXECUTION
.
K-04. CARS & AUTOMOTIVE PRODUCTS & SERVICES
.
G-03. HEALTHCARE
.
B2-01. INTERFACE & NAVIGATION (UX/UI)
B2-02. MOTION GRAPHICS DESIGN & ANIMATION
B2-03. ILLUSTRATION & IMAGE DESIGN
B2-04. VIDEO/MOVING IMAGE
B2-05. TYPOGRAPHY
B2-06. COPYWRITING
B2-07. GRAPHIC DESIGN
B2-08. MUSIC/SOUND DESIGN
B2-09. 360° VIDEOS/ VR/AR & EXPERIENCE DESIGN
B2-10. ACTIVATION BY LOCATION
B2-11. USE OF VOICE-ACTIVATION
B2-12. USE OF AI
B2-13. USE OF DATA
B2-14. DATA-DRIVING TARGETING & PROGRAMMATIC
B2-15. INNOVATIVE USE OF TECHNOLOGY
B2-16. DIGITAL DEVELOPMENT
B2-17. INTERACTIVE PROJECTS
B2-18. DIGITAL-CENTRIC PROJECTS
B2-19. BANNERS CRAFT
B2-20. SOCIAL NETWORK CONTENT
B2-21. SITUATIVE SOLUTION
B2-22. PERFORMANCE
B2-23. NATIVE ADVERTISING
B2-24. GAMES CRAFT
B2-25. INFLUENCER MARKETING & CREATIVE USE OF PLATFORMS
B2-26. BEST USE OF WORD OF MOUTH TOOL
B2-27. DOOH
B2-28. SOCIAL IMPACT
.
B3-01. COPYWRITING
B3-02. ART DIRECTION
B3-03. ILLUSTRATION
B3-04. PHOTOGRAPHY
B3-05. TYPOGRAPHY
B3-06. PRINTING & PRODUCTION
.
B4-01. COPYWRITING
B4-02. ART DIRECTION
B4-03. ILLUSTRATION
B4-06. PRINTING & PRODUCTION
B4-07. USE OF TECHNOLOGY
B4-04. PHOTOGRAPHY
B4-05. TYPOGRAPHY
.
B5-01. SOUND DESIGN
B5-02. USE OF MUSIC
B5-03. SCRIPT
B5-04. CASTING & PERFORMANCE
B5-05. USE OF AUDIO TECHNOLOGY
B5-06. VOICE-ACTIVATION
.
B6-01. COPYWRITING
B6-02. ART DIRECTION
B6-03. ILLUSTRATION
B6-04. PHOTOGRAPHY
B6-05. TYPOGRAPHY
B6-06. ANIMATION
B6-07. PRINTING & PAPER CRAFT
.
B8-01. ART DIRECTION
B8-02. USE OF TECHNOLOGY
.
B9-01. CORPORATE IMAGE, COMMUNICATION & REPUTATION MANAGEMENT
B9-02. PUBLIC AFFAIRS & LOBBYING
B9-03. CRISIS COMMUNICATIONS & ISSUE MANAGEMENT
B9-04. INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT
B9-05. USE OF TECHNOLOGY
.
C1-01. FILM & RADIO/AUDIO ADVERTISING
C1-02. PRINT & PUBLISHING/OUT OF HOME ADVERTISING
C1-03. DESIGN
C1-04. DIGITAL & MOBILE ADVERTISING/ SOCIAL MEDIA & INFLUENCE
C1-05. INTEGRATED CAMPAIGNS
C1-06. PR CAMPAIGNS
C1-07. DIRECT CAMPAIGNS
C1-08. ACTIVATION CAMPAIGNS
C1-09. LOCAL SOLUTION
C1-10. SUSTAINED SOLUTION
.
C2-01. FILM & RADIO/AUDIO ADVERTISING
C2-02. PRINT & PUBLISHING/OUT OF HOME ADVERTISING
C2-03. DESIGN
C2-04. DIGITAL & MOBILE ADVERTISING/ SOCIAL MEDIA & INFLUENCE
C2-05. INTEGRATED CAMPAIGNS
C2-06. PR CAMPAIGNS
C2-07. DIRECT CAMPAIGNS
C2-08. ACTIVATION CAMPAIGNS
C2-09. LOCAL SOLUTION
C2-10. SUSTAINED SOLUTION
.
D1-01. AUTOMOTIVE – AFTERMARKET
D1-02. AUTOMOTIVE – VEHICLES
D1-03. BEAUTY & PERSONAL CARE
D1-04. BEVERAGES - ALCOHOL
D1-05. BEVERAGES - NON-ALCOHOL
D1-06. BUILDING, INDUSTRIAL & AGRICULTURAL
D1-07. CULTURE & THE ARTS
D1-08. DELIVERY
D1-09. E-COMMERCE
D1-10. EDUCATION
D1-11. ELECTRONICS
D1-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE
D1-13. FASHION
D1-14. FINANCE
D1-15. FITNESS & WELLNESS
D1-16. FOOD
D1-17. HEALTH & PHARMA
D1-18. HOME/OFFICE FURNISHINGS & APPLIANCES
D1-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)
D1-20. INSURANCE
D1-21. MEDIA & ENTERTAINMENT COMPANIES
D1-22. OTHER PRODUCTS & SERVICES
D1-23. PET CARE
D1-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS
D1-25. PRODUCTS & SERVICES FOR CHILDREN
D1-26. PROFESSIONAL SERVICES
D1-27. RESTAURANTS, HOTELS, CATERING
D1-28. RETAIL
D1-29. SELF PROMOTION
D1-30. SOCIAL/CHARITY/NON-PROFIT
D1-31. SOFTWARE, APPS & GAMES
D1-32. TELECOM & INTERNET
D1-33. TRANSPORTATION & LOGISTICS
D1-34. TRAVEL & TOURISM
.
D2-01. AUTOMOTIVE – AFTERMARKET
D2-02. AUTOMOTIVE – VEHICLES
D2-03. BEAUTY & PERSONAL CARE
D2-04. BEVERAGES - ALCOHOL
D2-05. BEVERAGES - NON-ALCOHOL
D2-06. BUILDING, INDUSTRIAL & AGRICULTURAL
D2-07. CULTURE & THE ARTS
D2-08. DELIVERY
D2-09. E-COMMERCE
D2-10. EDUCATION
D2-11. ELECTRONICS
D2-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE
D2-13. FASHION
D2-14. FINANCE
D2-15. FITNESS & WELLNESS
D2-16. FOOD
D2-17. HEALTH & PHARMA
D2-18. HOME/OFFICE FURNISHINGS & APPLIANCES
D2-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)
D2-20. INSURANCE
D2-21. MEDIA & ENTERTAINMENT COMPANIES
D2-22. OTHER PRODUCTS & SERVICES
D2-23. PET CARE
D2-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS
D2-25. PRODUCTS & SERVICES FOR CHILDREN
D2-26. PROFESSIONAL SERVICES
D2-27. RESTAURANTS, HOTELS, CATERING
D2-28. RETAIL
D2-29. SELF PROMOTION
D2-30. SOCIAL/CHARITY/NON-PROFIT
D2-31. SOFTWARE, APPS & GAMES
D2-32. TELECOM & INTERNET
D2-33. TRANSPORTATION & LOGISTICS
D2-34. TRAVEL & TOURISM
.
D3-01. AUTOMOTIVE – AFTERMARKET
D3-02. AUTOMOTIVE – VEHICLES
D3-03. BEAUTY & PERSONAL CARE
D3-04. BEVERAGES - ALCOHOL
D3-05. BEVERAGES - NON-ALCOHOL
D3-06. BUILDING, INDUSTRIAL & AGRICULTURAL
D3-07. CULTURE & THE ARTS
D3-08. DELIVERY
D3-09. E-COMMERCE
D3-10. EDUCATION
D3-11. ELECTRONICS
D3-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE
D3-13. FASHION
D3-14. FINANCE
D3-15. FITNESS & WELLNESS
D3-16. FOOD
D3-17. HEALTH & PHARMA
D3-18. HOME/OFFICE FURNISHINGS & APPLIANCES
D3-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)
D3-20. INSURANCE
D3-21. MEDIA & ENTERTAINMENT COMPANIES
D3-22. OTHER PRODUCTS & SERVICES
D3-23. PET CARE
D3-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS
D3-25. PRODUCTS & SERVICES FOR CHILDREN
D3-26. PROFESSIONAL SERVICES
D3-27. RESTAURANTS, HOTELS, CATERING
D3-28. RETAIL
D3-29. SELF PROMOTION
D3-30. SOCIAL/CHARITY/NON-PROFIT
D3-31. SOFTWARE, APPS & GAMES
D3-32. TELECOM & INTERNET
D3-33. TRANSPORTATION & LOGISTICS
D3-34. TRAVEL & TOURISM
.
D4-01. AUTOMOTIVE – AFTERMARKET
D4-02. AUTOMOTIVE – VEHICLES
D4-03. BEAUTY & PERSONAL CARE
D4-04. BEVERAGES - ALCOHOL
D4-05. BEVERAGES - NON-ALCOHOL
D4-06. BUILDING, INDUSTRIAL & AGRICULTURAL
D4-07. CULTURE & THE ARTS
D4-08. DELIVERY
D4-09. E-COMMERCE
D4-11. EDUCATION ELECTRONICS
.
A10-01. MEDIA RELATIONS
A10-02. COMMUNITY BUILDING
A10-03. BRAND PARTNERSHIPS
A10-04. EVENTS & EXPERIENTIAL
A10-05. CURRENT EVENT RESPONSE
A10-06. CELEBRITY/INFLUENCER
A10-07. MULTICULTURAL
A10-08. BEHAVIORAL COMMUNICATIONS
A10-09. INTEGRATED PR CAMPAIGN
A10-10. INNOVATION IN PR
A10-11. INNOVATION IN LOCKDOWN
.
A11-01. CONSUMER PROMO ACTIVATIONS
A11-02. GUERRILLA MARKETING
A11-03. LIVE SHOWS/CONCERTS/FESTIVALS
A11-04. EXHIBITIONS AND INSTALLATIONS
A11-05. AMBIENT
A11-06. MERCHANDISING/IN-STORE EXPERIENCE
A11-07. COMPETITIONS & PROMOTIONAL GAMES
A11-08. LOYALTY PROGRAMMES
A11-09. END TO END CUSTOMER JOURNEY
A11-10. SPONSORSHIP & BRAND PARTNERSHIP
A11-11. INTEGRATED BRAND EXPERIENCE CAMPAIGN
A11-12. INNOVATION IN BRAND EXPERIENCE
A11-13. INNOVATION IN LOCKDOWN
.
A12-01. MAILING / PROGRAMMATIC MAIL
A12-02. USE OF AMBIENT MEDIA
A12-03. USE OF BROADCAST
A12-04. USE OF PRINT / OUTDOOR
A12-05. USE OF DIGITAL PLATFORMS
A12-06. USE OF MOBILE
A12-07. USE OF SOCIAL PLATFORMS
A12-08. CO-CREATION & USER GENERATED CONTENT
A12-09. INTEGRATED DIRECT CAMPAIGN
A12-10. INNOVATION IN DIRECT MARKETING
A12-11. DIRECT MARKETING
.
B10-01. LIVE BRAND EXPERIENCE OR ACTIVATION
B10-02. BRAND EXPERIENCE TECHNOLOGY & PRODUCTION CRAFT
B10-03. BRAND-OWNED EXPERIENCES
.
B11-01. COPYWRITING
B11-02. ART DIRECTION / DESIGN
B11-03. EXPERIENCE DESIGN
B11-04. PERSONALISED CAMPAIGNS
B11-05. USE OF TECHNOLOGY
A5-01-36. Itrex. Hungry for challenges
Agency
Pocket Rocket Agency
Creative head
Denis Trusilo
Author of idea
Pocket Rocket Agency
Product
New identity for software development and consulting company that creates and transforms products and enterprises to drive growth.
Description
Advertiser
Itrex
Team members
Pocket Rocket Agency
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