.

A1-01. FOOD & DRINK

A1-02. OTHER FMCG

A1-03. HEALTHCARE

A1-04. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)

A1-05. AUTOMOTIVE

A1-07. TRAVEL, LEISURE, ENTERTAINMENT, HORECA, CULTURE & EDUCATION

A1-08. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA

A1-09. CONSUMER SERVICES & B2B

A1-10. POLITICS & GOVERNMENT

A1-11. PR&CORPORATE IMAGE FILM

A1-12. VIRAL FILM

A1-13. SCREENS & EVENTS, MICROFILMS, VR/AR

A1-14. TACTICAL FILM ADVERTISING

A1-15. INNOVATION IN FILM

A1-16. INNOVATION IN LOCKDOWN

A1-17. BRAVE IDEA

.

B1-01. DIRECTION

B1-03. CINEMATOGRAPHY

B1-04. SOUND DESIGN

B1-05. USE OF MUSIC

B1-06. ANIMATION

B1-07. VISUAL EFFECTS

B1-08. PRODUCTION DESIGN / ART DIRECTION

B1-10. PERFORMANCE/CASTING

B1-11. TITLE SEQUENCES

B1-12. COLOUR CORRECTION / GRADING

B1-13. USE OF VERTICAL VIDEO

B1-14. BEST OVERALL PRODUCTION

B1-15. INNOVATION IN PRODUCTION

B1-16. INNOVATION IN LOCKDOWN & REMOTE PRODUCTION

A2-01. FOOD & DRINK

A2-02. OTHER FMCG

A2-03. HEALTHCARE

A2-04. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)

A2-05. AUTOMOTIVE

A2-07. TRAVEL, LEISURE, ENTERTAINMENT, HORECA, CULTURE & EDUCATION

A2-08. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA

A2-09. CONSUMER SERVICES & B2B

A2-10. POLITICS & GOVERNMENT

A2-11. PR&CORPORATE IMAGE

A2-12. TACTICAL PRINT ADVERTISING

A2-13. INNOVATION IN PRINT & PUBLISHING

A2-14. INNOVATION IN LOCKDOWN

A2-15. BRAVE IDEA

.

A3-01. FOOD & DRINK

A3-02. OTHER FMCG

A3-03. HEALTHCARE

A3-04. OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)

A3-05. AUTOMOTIVE

A3-07. TRAVEL, LEISURE, ENTERTAINMENT, HORECA, CULTURE & EDUCATION

A3-08. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA

A3-09. CONSUMER SERVICES & B2B

A3-10. POLITICS & GOVERNMENT

A3-11. PR&CORPORATE IMAGE

A3-12. DIGITAL SCREENS

A3-13. AMBIENT & EXPERIENTIAL

A3-14. TACTICAL OUT OF HOME

A3-15. INNOVATION IN OUTDOOR

A3-16. INNOVATION IN LOCKDOWN

A3-17. BRAVE IDEA

.

A4-01. PRODUCTS & SERVICES

A4-02. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA

A4-03. POLITICS & GOVERNMENT

A4-04. PR&CORPORATE IMAGE

A4-05. EXPERIENTIAL AUDIO & RADIO

A4-06. SONIC BRANDING / BRANDED AUDIO

A4-07. BRANDED PODCAST/ STREAMING

A4-08. NATIVE ADVERTISING

A4-09. AUDIO LED CREATIVITY

A4-10. TACTICAL AUDIO & RADIO

A4-11. INNOVATION IN AUDIO & RADIO

A4-12. INNOVATION IN LOCKDOWN

A4-13. BRAVE IDEA

A5-01. CORPORATE & BRAND IDENTITY

A5-02. CAMPAIGN BRANDING & IDENTITY

A5-04. PUBLICATIONS & EDITORIAL DESIGN

A5-05. PROMOTIONAL ITEM DESIGN & DM-MATERIALS/ORIGINAL BUSINESS GIFTS

A5-06. PROMOTIONAL PRINTED MEDIA

A5-08. PACKAGING

A5-09. DATA VISUALISATION

A5-10. BRAND ENVIRONMENT & EXPERIENCE DESIGN

A5-11. DIGITAL DESIGN

A5-12. MOVING IMAGE DESIGN

A5-13. OUT OF HOME DESIGN

A5-14. INNOVATION IN DESIGN

A5-15. INNOVATION IN LOCKDOWN

A5-16. BRAVE IDEA

.

A6-01. PRODUCTS & SERVICES

A6-02. ECOMMERCE

A6-03. SELF PROMO OF ADVERTISING AGENCIES AND MEDIA

A6-04. POLITICS & GOVERNMENT

A6-05. PR&CORPORATE IMAGE

A6-08. SOCIAL MEDIA & INFLUENCER

A6-09. BANNERS & RICH MEDIA ADVERTISING

A6-10. ONLINE VIDEO

A6-12. USER-GENERATED CONTENT

A6-13. SOCIAL TRENDS

A6-14. TACTICAL DIGITAL/MOBILE ADVERTISING

A6-15. INNOVATION IN DIGITAL & MOBILE

A6-16. INNOVATION IN LOCKDOWN

A6-17. BRAVE IDEA

.

A7-01. INTEGRATED CAMPAIGNS

A7-02. BRAND TRANSFORMATION

A7-03. INNOVATIVE CAMPAIGNS

A7-04. SMALL BUDGET CAMPAIGN

A7-05. COLLABORATIONS & PARTNERSHIPS

A7-06. CREATIVE MARKETING STRATEGY

A7-07. BRAVE WORK/BRAVE CLIENT

A7-08. INNOVATION IN LOCKDOWN

.

A8-01. USE OF TV&OTHER SCREENS, RADIO& AUDIO PLATFORMS

A8-02. USE OF PRINT AND OUTDOOR

A8-03. USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS

A8-04. USE OF SPECIAL EVENTS, STUNTS, SPONSORSHIP, PROMOTIONS

A8-05. USE OF NON-TRADITIONAL AND AMBIENT MEDIA

A8-06. USE OF INTEGRATED MEDIA

A8-07. USE OF BRAND OR PRODUCT INTEGRATION INTO A PROGRAMME OR PLATFORM

A8-08. USE OF BRANDED CONTENT CREATED FOR DIGITAL OR SOCIAL

A8-09. MEDIA INNOVATION

A8-10. INNOVATION IN LOCKDOWN

A8-11. BRAVE IDEA

.

A9-01. FILM: TV, CINEMA/BROADCAST/ONLINE

A9-02. NEW REALITIES

A9-03. MUSIC VIDEOS

A9-04. AUDIO CONTENT

A9-05. DIGITAL/MOBILE/SOCIAL

A9-06. LIVE BROADCAST/LIVE STREAMING

A9-07. USER GENERATED CONTENT

A9-08. NATIVE ADVERTISING

A9-09. BRANDED GAMES

A9-10. PRODUCT/ BRAND INTEGRATION & SPONSORSHIPS / PARTNERSHIPS

A9-11. BRANDED ENTERTAINMENT EXPERIENTIAL

A9-12. CROSS-PLATFORM (Multi-Channel Storytelling)

A9-13. PRINT – WRITTEN/DESIGN

A9-14. INNOVATION IN BRANDED CONTENT

A9-15. INNOVATION IN LOCKDOWN

A9-16. BRAVE IDEA

.

D4-01. AUTOMOTIVE – AFTERMARKET

D4-02. AUTOMOTIVE – VEHICLES

D4-03. BEAUTY & PERSONAL CARE

D4-04. BEVERAGES - ALCOHOL

D4-05. BEVERAGES - NON-ALCOHOL

D4-06. BUILDING, INDUSTRIAL & AGRICULTURAL

D4-07. CULTURE & THE ARTS

D4-08. DELIVERY

D4-09. E-COMMERCE

D4-10. EDUCATION

D4-11. ELECTRONICS

D4-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE

D4-15. FITNESS & WELLNESS

D4-17. HEALTH & PHARMA

D4-18. HOME/OFFICE FURNISHINGS & APPLIANCES

D4-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)

D4-20. INSURANCE

D4-21. MEDIA & ENTERTAINMENT COMPANIES

D4-22. OTHER PRODUCTS & SERVICES

D4-23. PET CARE

D4-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS

D4-25. PRODUCTS & SERVICES FOR CHILDREN

D4-26. PROFESSIONAL SERVICES

D4-27. RESTAURANTS, HOTELS, CATERING

D4-29. SELF PROMOTION

D4-30. SOCIAL/CHARITY/NON-PROFIT

D4-31. SOFTWARE, APPS & GAMES

D4-32. TELECOM & INTERNET

D4-33. TRANSPORTATION & LOGISTICS

D4-34. TRAVEL & TOURISM

.

B7-01. USE OF TECHNOLOGY

B7-02. USE OF DATA: DATA INTEGRATION / REAL-TIME / TARGETING

B7-03. EXCELLENCE IN MEDIA INSIGHTS & STRATEGY

B7-04. EXCELLENCE IN MEDIA PLANNING

B7-05. EXCELLENCE IN MEDIA EXECUTION

.

K-04. CARS & AUTOMOTIVE PRODUCTS & SERVICES

.

G-03. HEALTHCARE

.

.

B3-01. COPYWRITING

B3-02. ART DIRECTION

B3-03. ILLUSTRATION

B3-04. PHOTOGRAPHY

B3-05. TYPOGRAPHY

B3-06. PRINTING & PRODUCTION

.

B4-01. COPYWRITING

B4-02. ART DIRECTION

B4-03. ILLUSTRATION

B4-06. PRINTING & PRODUCTION

B4-07. USE OF TECHNOLOGY

B4-04. PHOTOGRAPHY

B4-05. TYPOGRAPHY

.

B5-01. SOUND DESIGN

B5-02. USE OF MUSIC

B5-04. CASTING & PERFORMANCE

B5-05. USE OF AUDIO TECHNOLOGY

B5-06. VOICE-ACTIVATION

.

B6-01. COPYWRITING

B6-02. ART DIRECTION

B6-03. ILLUSTRATION

B6-04. PHOTOGRAPHY

B6-05. TYPOGRAPHY

B6-06. ANIMATION

B6-07. PRINTING & PAPER CRAFT

.

B8-01. ART DIRECTION

B8-02. USE OF TECHNOLOGY

.

B9-01. CORPORATE IMAGE, COMMUNICATION & REPUTATION MANAGEMENT

B9-02. PUBLIC AFFAIRS & LOBBYING

B9-03. CRISIS COMMUNICATIONS & ISSUE MANAGEMENT

B9-04. INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT

B9-05. USE OF TECHNOLOGY

.

C1-01. FILM & RADIO/AUDIO ADVERTISING

C1-02. PRINT & PUBLISHING/OUT OF HOME ADVERTISING

C1-04. DIGITAL & MOBILE ADVERTISING/ SOCIAL MEDIA & INFLUENCE

C1-05. INTEGRATED CAMPAIGNS

C1-06. PR CAMPAIGNS

C1-07. DIRECT CAMPAIGNS

C1-08. ACTIVATION CAMPAIGNS

C1-09. LOCAL SOLUTION

C1-10. SUSTAINED SOLUTION

.

C2-01. FILM & RADIO/AUDIO ADVERTISING

C2-02. PRINT & PUBLISHING/OUT OF HOME ADVERTISING

C2-04. DIGITAL & MOBILE ADVERTISING/ SOCIAL MEDIA & INFLUENCE

C2-05. INTEGRATED CAMPAIGNS

C2-06. PR CAMPAIGNS

C2-07. DIRECT CAMPAIGNS

C2-08. ACTIVATION CAMPAIGNS

C2-09. LOCAL SOLUTION

C2-10. SUSTAINED SOLUTION

.

D1-01. AUTOMOTIVE – AFTERMARKET

D1-02. AUTOMOTIVE – VEHICLES

D1-03. BEAUTY & PERSONAL CARE

D1-04. BEVERAGES - ALCOHOL

D1-05. BEVERAGES - NON-ALCOHOL

D1-06. BUILDING, INDUSTRIAL & AGRICULTURAL

D1-07. CULTURE & THE ARTS

D1-08. DELIVERY

D1-09. E-COMMERCE

D1-10. EDUCATION

D1-11. ELECTRONICS

D1-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE

D1-15. FITNESS & WELLNESS

D1-17. HEALTH & PHARMA

D1-18. HOME/OFFICE FURNISHINGS & APPLIANCES

D1-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)

D1-20. INSURANCE

D1-21. MEDIA & ENTERTAINMENT COMPANIES

D1-22. OTHER PRODUCTS & SERVICES

D1-23. PET CARE

D1-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS

D1-25. PRODUCTS & SERVICES FOR CHILDREN

D1-26. PROFESSIONAL SERVICES

D1-27. RESTAURANTS, HOTELS, CATERING

D1-29. SELF PROMOTION

D1-30. SOCIAL/CHARITY/NON-PROFIT

D1-31. SOFTWARE, APPS & GAMES

D1-32. TELECOM & INTERNET

D1-33. TRANSPORTATION & LOGISTICS

D1-34. TRAVEL & TOURISM

.

D2-01. AUTOMOTIVE – AFTERMARKET

D2-02. AUTOMOTIVE – VEHICLES

D2-03. BEAUTY & PERSONAL CARE

D2-04. BEVERAGES - ALCOHOL

D2-05. BEVERAGES - NON-ALCOHOL

D2-06. BUILDING, INDUSTRIAL & AGRICULTURAL

D2-07. CULTURE & THE ARTS

D2-08. DELIVERY

D2-09. E-COMMERCE

D2-10. EDUCATION

D2-11. ELECTRONICS

D2-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE

D2-15. FITNESS & WELLNESS

D2-17. HEALTH & PHARMA

D2-18. HOME/OFFICE FURNISHINGS & APPLIANCES

D2-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)

D2-20. INSURANCE

D2-21. MEDIA & ENTERTAINMENT COMPANIES

D2-22. OTHER PRODUCTS & SERVICES

D2-23. PET CARE

D2-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS

D2-25. PRODUCTS & SERVICES FOR CHILDREN

D2-26. PROFESSIONAL SERVICES

D2-27. RESTAURANTS, HOTELS, CATERING

D2-29. SELF PROMOTION

D2-30. SOCIAL/CHARITY/NON-PROFIT

D2-31. SOFTWARE, APPS & GAMES

D2-32. TELECOM & INTERNET

D2-33. TRANSPORTATION & LOGISTICS

D2-34. TRAVEL & TOURISM

.

D3-01. AUTOMOTIVE – AFTERMARKET

D3-02. AUTOMOTIVE – VEHICLES

D3-03. BEAUTY & PERSONAL CARE

D3-04. BEVERAGES - ALCOHOL

D3-05. BEVERAGES - NON-ALCOHOL

D3-06. BUILDING, INDUSTRIAL & AGRICULTURAL

D3-07. CULTURE & THE ARTS

D3-08. DELIVERY

D3-09. E-COMMERCE

D3-10. EDUCATION

D3-11. ELECTRONICS

D3-12. ENTERTAINMENT, SPORTS, LEISURE & LIFESTYLE

D3-15. FITNESS & WELLNESS

D3-17. HEALTH & PHARMA

D3-18. HOME/OFFICE FURNISHINGS & APPLIANCES

D3-19. HOUSEHOLD SUPPLIES & SERVICES (INCL FMCG)

D3-20. INSURANCE

D3-21. MEDIA & ENTERTAINMENT COMPANIES

D3-22. OTHER PRODUCTS & SERVICES

D3-23. PET CARE

D3-24. POLITICAL AND PATRIOTIC CAMPAIGNS, STATE CAMPAIGNS AND PROGRAMS

D3-25. PRODUCTS & SERVICES FOR CHILDREN

D3-26. PROFESSIONAL SERVICES

D3-27. RESTAURANTS, HOTELS, CATERING

D3-29. SELF PROMOTION

D3-30. SOCIAL/CHARITY/NON-PROFIT

D3-31. SOFTWARE, APPS & GAMES

D3-32. TELECOM & INTERNET

D3-33. TRANSPORTATION & LOGISTICS

D3-34. TRAVEL & TOURISM

.

D4-01. AUTOMOTIVE – AFTERMARKET

D4-02. AUTOMOTIVE – VEHICLES

D4-03. BEAUTY & PERSONAL CARE

D4-04. BEVERAGES - ALCOHOL

D4-05. BEVERAGES - NON-ALCOHOL

D4-06. BUILDING, INDUSTRIAL & AGRICULTURAL

D4-07. CULTURE & THE ARTS

D4-08. DELIVERY

D4-09. E-COMMERCE

D4-11. EDUCATION ELECTRONICS

.

A10-01. MEDIA RELATIONS

A10-02. COMMUNITY BUILDING

A10-03. BRAND PARTNERSHIPS

A10-04. EVENTS & EXPERIENTIAL

A10-05. CURRENT EVENT RESPONSE

A10-06. CELEBRITY/INFLUENCER

A10-07. MULTICULTURAL

A10-08. BEHAVIORAL COMMUNICATIONS

A10-09. INTEGRATED PR CAMPAIGN

A10-10. INNOVATION IN PR

A10-11. INNOVATION IN LOCKDOWN

.

A11-01. CONSUMER PROMO ACTIVATIONS

A11-02. GUERRILLA MARKETING

A11-03. LIVE SHOWS/CONCERTS/FESTIVALS

A11-04. EXHIBITIONS AND INSTALLATIONS

A11-05. AMBIENT

A11-06. MERCHANDISING/IN-STORE EXPERIENCE

A11-07. COMPETITIONS & PROMOTIONAL GAMES

A11-08. LOYALTY PROGRAMMES

A11-09. END TO END CUSTOMER JOURNEY

A11-10. SPONSORSHIP & BRAND PARTNERSHIP

A11-11. INTEGRATED BRAND EXPERIENCE CAMPAIGN

A11-12. INNOVATION IN BRAND EXPERIENCE

A11-13. INNOVATION IN LOCKDOWN

.

A12-01. MAILING / PROGRAMMATIC MAIL

A12-02. USE OF AMBIENT MEDIA

A12-03. USE OF BROADCAST

A12-04. USE OF PRINT / OUTDOOR

A12-05. USE OF DIGITAL PLATFORMS

A12-06. USE OF MOBILE

A12-07. USE OF SOCIAL PLATFORMS

A12-08. CO-CREATION & USER GENERATED CONTENT

A12-09. INTEGRATED DIRECT CAMPAIGN

A12-10. INNOVATION IN DIRECT MARKETING

A12-11. DIRECT MARKETING

.

B10-01. LIVE BRAND EXPERIENCE OR ACTIVATION

B10-02. BRAND EXPERIENCE TECHNOLOGY & PRODUCTION CRAFT

B10-03. BRAND-OWNED EXPERIENCES

.

B11-01. COPYWRITING

B11-02. ART DIRECTION / DESIGN

B11-03. EXPERIENCE DESIGN

B11-04. PERSONALISED CAMPAIGNS

B11-05. USE OF TECHNOLOGY

B1-12-03. Mcdonald's - Windows


Agency	FAMILY PRODUCTION
Creative head	Director: Anastasiia Bukovska Colorist: Elie Akoka
Author of idea	TBWA Ukraine
Product	Mcdonald's
Description
Advertiser	Mcdonald's
Team members	TBWA Ukraine

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