Currently, ECD of TOMORROW Shanghai, Swedish-owned shop recently named Boutique Agency of the Year across Greater China by Campaign Asia. Previously, Creative Director in Jung von Matt/Spree on MINI, contributing to most awarded year in JvM’s history, and teacher at Miami Ad School in Berlin. Before that, ECD of GMP/Jung von Matt Bucharest, 7th ranking independent agency in the Global Effie Index and twice awarded Best Independent Agency of CEE at Golden Drum. And for the few who still remember the 2000s and early 2010s, ECD of BBDO Bucharest, winning back to back Agency of Year titles at ADC and Effie and regional CD on Mars at BBDO Europe.
He loves creating content at the speed of culture together with his fearless teams. They gave a cheeky answer to the British Government with a campaign developed overnight, which went on to win the Eurobest Grand Prix in PR. Later on, they fought post-Brexit xenophobia with empathy and ended up on CNN. They have transformed cans into billboards to make the Instagram generation fall in love with the world’s greatest brand again. They have made UEFA change their mind. He has created an app that allowed people to co-create a brand launch. They have used tech to turn a historical landmark in Munich into a historic statement and won a Yellow Pencil in the process. They have fought unequal pay with a quirky music video that made headlines across Europe. Most recently, they have offered a stage for the local youth to express their creativity with Absolut100 - a hundred simultaneous alternative parties across a hundred cities in China.