New task – new life! Campaign from Scholz & Friends Kyiv for the 19th KIAF
Scholz & Friends Kyiv created an advertising campaign for the 19th Kyiv International Advertising Festival, which was united by the concept "New task – new life".
Everyone knows the idiom "to visit someone's hide", doesn`t they? It precisely conveys the daily work of a modern advertiser. To understand your consumer – you need to live his life, think his thoughts, and become it. Every new project, a new task – it is a new life, completely different.
"Who among us in the evening at the bar did not whine to his friends, how boring all his life is because of the constant thinking about chips and diapers? The next morning he came to work and eagerly gnawed into another brief, calling for help the spirit of the consumer. That is exactly what we are talking about, with pleasure for ourselves and respect for KIAF" – Svyatoslav Spector, Creative Director, Scholz & Friends Kyiv.
Demonstrate all the variety of lives you have lived in projects, submitting them to the 19th Kiev International Advertising Festival.
The final deadline is on April 20. You can submit your creative cases on the kiaf.com.ua website.