SCHEDULE

BEST MARKETING PRACTICES PROGRAM

31 MAY - 1 JUNE, KYIV
VDNG, National Complex "Expocenter of Ukraine" (Pavilion No. 3)
1 Academician Glushkov avenue

 

Pavilion No. 3
Day 1. 31 MAY
Moderator: Oksana Stekhin, Business Development Director of Dentsu Aegis Network Ukraine
9:00 REGISTRATION OF PARTICIPANTS
9:00-10:00 KIAF 2018 CONTEST SCREENING
10:00-10:15 WELCOME SPEECH FROM ORGANIZER OF KIAF
Maksym Lazebnyk, CEO of All-Ukrainian Advertising Coalition
10:15-11:15 OOH track
Industrial Committee of Outdoor Advertising. Research of outdoor advertising
Yuriy Charukha, CEO, BigBoard, Head of the ICOA
Innovations in outdoor advertising
Larisa Bulatova, director, Perekhid Outdoor
Digitalization of outdoor advertising
Oleg Nevelchuk, General Director, RTM
11:15-12:00 RADIO track
The Big Wedding is a case of successful creative work on the radio
Nataliya Gilevych, Deputy Marketing Director, Bayadera Group
Larisa Siryk, Commercial Director, TAVR MEDIA
BURN Residency 
Igor Zaychuk, Commercial Director, Kiss FM 
12:00-12:45 The sunset of empires and the awakening of the kings
Pavel Tayanovskyy, Chief of Transformations, Carat Ukraine
12:45-14:10 MEDIA track
Meaningful brands. Approach to planning
Alina Kotenko, Managing Director, Havas Media Ukraine
Ukraine in a huge digital world. How the global digital evolution is going and where we are in it 
Yaroslav Ogotskiy, Strategic Director, Isobar Ukraine
Unskippable
Dmitriy Mosharov, Managing Director, Media First Ukraine
Why FMCG brands need personalized marketing?
Marina Grigorenko, Managing Director, Zenith
14:10-15:30 BRANDED CONTENT & NATIVE AD track
5 Steps to Create Effective Brand Content
Elena Vlasik, Content Leader, SPONZ
Elena Klimenchuk, Senior Brand Manager, Finlandia & BF brands
How to make a branded blockbuster 
Olena Martynova, Strategic Marketing Director, and Natalia Vovk, Head of Broadcasting Group, 1+1 media group
How to hook a Z generation: celebrities in native advertising special projects
Svetlana Khablenko, Advertising Director and Tatiana Yaitskaya, Development Director, Edipresse Ukraine
15:30-16:30 Marketing fails - why marketers do not learn from the mistakes and how it affects the industry
Nastya Baidachenko, Chief Transformation Officer, and Vitaly Georgiev, Chief Innovation Officer, razom communications
From farm to creativity 
Stanislav Besedin, Senior Brand Manager, Bayer
16:30-18:30 CREATIVITY Talks
From a creative agency to a creative and innovative company in one year
Alexander Smirnov and Yaroslav Ploshko, Partners, TABASCO
World Cleanup Day 2018
Marek Reinaas, Creative Partner, Zavod BBDO, Estonia
Is print advertising still relevant?
Tony Hardcastle, Global Creative Director, MullenLowe London, UK 
19:00 19th KIAF OPENING PARTY. Special dedication "Kinograf – 20 years of creativity"
   
Pavilion No. 5
Day 1. 31 MAY
12:00-14:00 ROUND TABLE of Clear Sky Anti-piracy Initiative 
Work in online format legally 
Moderator: Andrey Osipov, lawyer, expert of the Institute of Mass Information 
Separate registration via the link
Location: VDNG, pavilion No. 3
 
Pavilion No. 3
Day 2. 1 JUNE
 
9:00 REGISTRATION OF PARTICIPANTS
9:00-10:00 EPICA AWARDS ON TOUR, KYIV SHOWCASE
Showcase of the best TV commercials of the world according to the world industrial press Epica Awards 2017
10:00-13:30 DIGITAL track
10:00-11:00 Video Era: How to live in it
Nataliia Boronina, Managing Director, VIVID 
Kateryna Overko, Creative Director, VIVID
The role of content in communication through chat bots
Ivan Kucherenko, Managing Partner, DIEVO
Trends and transformation of SMM tools
Daria Tolmachyova-Sobolevskaya, SMM Director, Fistashki, Russia
11:00-12:00 Differentiation through content in innovative communication channels. 45 minutes from landing in UBER until the delivery of goods from the online store
Elena Vorobchenko, Head of PPC, MOYO,
Vyacheslav Levchenko, Country Manager, Hubble
Digital Delight
Andrey Provotar, Creative Director, Lovi Video
Alexandra Zhitinevich, PR manager, Fozzy Group
Evgeniy Kudryavchenko, CEO, Vintage
12:00-13:30 Index of marketing digitalization 
Irina Andryushchenko, Managing Partner, CEO, D2
mobile era: what has already changed and will change in the near future, how to keep attention of the generation Z
Mila Krutchenko, Chief Strategy & Digital Officer, razom communications
Integration of intelligence into advertising
Anna Volkovinskaya, VAD PLSM Prestigio MB & DS, ASBIS Ukraine
13:30-14:30 FILM & FILM CRAFT track
Why is it so difficult to create good social advertising, but why it is still worth creating
Vlad Galyapa, Associate Creative Director, PROVID
Post and production, as it works within the same company
Oleg Koshevoy, Executive Producer and Artem Pluzharov, Head of Post Production, Gvardiya Film Production House
20 years of rock and roll
Olga Kokoshko, Strategic Director and Oleg Kiselytsa, Creative Director, Kinograf
14:30-15:30 DESIGN & BRANDING track
What is a brand?
Natalia Zakashanskaya and Maria Omelchuk, co-founders, Galagan
The hidden emotional possibilities of inconspicuous markets
Ilya Lazuchenkov, General Director, Plenum, Member of the Board of ABKR, Russia
15:30-17:30 CREATIVITY Talks
News is History 
Giorgi Avaliani, Creative Director, Leavingstone, Georgia
How to sell a shitty ad for $100,000
Chris Hooper, Producer, Hooperworld, USA
Just pork meat (or how to sell creating controversy)
Jon Lavin, Executive Creative Director, McCann Madrid, Spain
18:30 WELCOME DRINKS 
19:00 AWARDS CEREMONY OF THE 19TH KIAF
21:30 19th KIAF CLOSING PARTY "Advertiser is a friend of a man"
Location: Lightfield photostudio, 21 Polevaya Str.
Transfer VDNG-Lightfield: Party Bus near Pavilion No. 3 at 21:30


* The program may subject to change